Wine details — name, vintage, variety, and image

Fill in the core details of an e-label, including the bottle image.

The Details section is the first part of the e-label form. It covers the basics that identify your wine.

Fields

  • Name — the wine’s name as you’d like it shown (for example, 2016 Needle’s Eye Pinot Noir).
  • Vintage — the year the wine was produced. You can also choose Non-vintage or Multi-vintage.
  • Variety — the grape variety (or blend) the wine best represents.

The Details section with the Name, Vintage, and Variety fields

Bottle image

Upload a photo of your bottle. We recommend an 800 × 800px image with the background removed. PNG or WebP are best, especially if you want to use a custom background colour behind it.

Background colour

The background colour defaults to your brand’s Background colour setting — see styling your brand. You can override it per wine using the colour picker shown above the bottle image. Overriding the background colour per wine is a paid feature.

Automatic background removal

Click the wand button (bottom-right of the image preview) to automatically remove the background from your photo and crop and centre the bottle. This is especially useful if you have set a background colour. Background removal is available to all users.

The bottle image uploader with a sample wine image

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