PinotQR helps wineries create e-labels and the QR codes that link to them. When a customer scans the QR code on your bottle, they see an up-to-date page with everything modern wine regulations require — ingredients, nutrition, allergens, and recycling information.

Why wineries use PinotQR

• Stay compliant. Since December 2023, EU rules require wines sold in the EU to provide ingredient and nutrition information. PinotQR puts this on a scannable e-label instead of a crowded physical label.
• Update anytime. Your physical label and printed QR code never change, but you can edit the e-label behind it whenever you need to — corrections go live instantly.
• Speak your customer’s language. Every e-label is shown automatically in the visitor’s language.
• Understand your customers. See how many people scan your labels, and where in the world they are.

How it works

1. Create a brand for the name you sell your wines under.
2. Create an e-label for each wine, filling in its details — it goes live as soon as you save it.
3. Download its QR code.
4. Add the QR code to your physical bottle label.