A brand is the name you sell your wines under, and it holds all of that name’s e-labels. Here’s how to create, rename, and delete brands.

Create a brand

1. From your dashboard, click Add new brand.
2. Enter your brand name (up to 100 characters).
3. Click Add.

The new brand appears on your dashboard. On the free plan you can have a single brand; paid plans allow more.

Rename a brand

1. Open the brand and click Settings.
2. Under Rename brand, change the name.
3. Click Save changes.

Renaming updates the brand name on all of its existing e-labels instantly — you don’t need to republish anything.

Delete a brand

Only the brand owner can delete a brand.

1. Open the brand and click Settings.
2. Scroll to Delete brand and click it.
3. Confirm the deletion.

⚠️ Deleting a brand permanently deletes all of its e-labels and their QR codes. Any QR code already printed on a bottle will stop working when scanned. Make sure you no longer need any of the labels before deleting.