Once you’ve downloaded your QR code, it needs to go onto your physical bottle label — usually by your label designer or printer. This is a high-level summary of the essentials.

📖 Read the full guide: Design guidelines for EU labelling regulations covers everything below in detail. Share it with your designer.

Where to place the QR code

The QR code, the energy value, and the allergens must all sit within the same field of vision on the bottle. The code can be part of your label design or applied as a separate sticker, but it must not be easily removable.

Sizing and printing

• Size: aim for 13–16 mm.
• Resolution: print at 300 dpi or higher so it scans reliably.
• Quiet zone: leave clear space around the code.
• Contrast: use a dark code on a light background.
• Confirm exact sizing with your printing provider, and do test prints scanned on several phones before a full run.

Wording to include near the code

• Label the code with the word “Ingredients”.
• Show the energy value in kcal and kJ per 100 ml.
• Include allergens on the physical label.
• Supporting text should be at least 1.2 mm tall (lowercase “x” height).
• If you sell in Italy, include a recycling declaration on the physical label.

Your QR code never needs to change

The QR code is permanent. Even after printing thousands of bottles, you can keep editing the e-label behind it — updates go live instantly without reprinting.